AMBAAGOLD
Jewellery Trends

What's in the studio this season.

The motifs, finishes and silhouettes leading our current collections.

Trends in gold are slow — measured in seasons, not weeks. Here's what's holding the studio's attention now.

Section 01

Antique temple returns

Antique-finish temple harams are seeing the strongest renewed demand in a decade. Brides who a few years ago asked for high-polish sets now want the matte, slightly oxidised antique finish that reads as inherited rather than newly bought. Practically this means Lakshmi centrepieces, kasu borders and ruby-green stone pairings, usually in the 40–90 g range for a long haram and 25–35 g for a matching short addigai.

Section 02

Stackable daily wear

Lightweight stackable bangles (4–8 g each) and layered chains have moved from occasional to everyday. Buyers want three or four thin bangles they can wear together on a workday and split across outfits, instead of one heavy piece that stays in the locker. Our Ziva line was built for exactly this behaviour — thin gauge, secure clasps, hallmarked 22K and 18K.

Section 03

Men's statement pieces

Men's chains in heavier gauges (18–40 g), signet rings in vintage finishes and broad kadas are one of the fastest-growing wholesale categories. Retailers report the strongest movement in figaro and box-link chains at 20–22 inches, and in plain kadas that sit well under a shirt cuff.

Section 04

Diamond accents on classic gold

Rather than full diamond suites, buyers are choosing small diamond or CZ accents on otherwise traditional gold — a single-line pendant on a plain chain, or diamond dots framing a Lakshmi motif. It keeps the price accessible while modernising a familiar silhouette.

Section 05

Rose and two-tone finishes

Two-tone gold — yellow with rose or white rhodium detailing — continues to grow in 18K daily wear. The contrast lets a light piece look more designed without adding weight, which suits gift and self-purchase price points.

Section 06

What this means if you're buying now

If you're buying for a wedding, antique temple work holds value both emotionally and in resale because the craftsmanship is hard to replicate. If you're buying for daily wear, prioritise clasp quality and hallmarking over motif fashion — thin pieces fail at the joins, not the metal. For retailers, stocking a light stackable range alongside two or three heavy bridal anchors covers most walk-in demand.

Key takeaways
  • Antique temple harams
  • Stackable daily bangles
  • Heavier men's chains
  • Diamond-accented gold
  • Two-tone 18K finishes
Frequently asked

Jewellery Trends — FAQs

What gold jewellery is trending in South India right now?

Antique-finish temple harams for bridal, lightweight stackable bangles and layered chains for daily wear, heavier men's chains and kadas, and small diamond accents on otherwise traditional gold designs.

Is antique-finish gold jewellery still in demand?

Yes — antique temple jewellery is currently the strongest bridal category, with Lakshmi, kasu and mango motifs in matte oxidised finishes preferred over high-polish sets.

Should I buy 22K or 18K for trend-led daily wear?

18K (750) is harder and lighter on budget, which suits thin stackable and stone-set daily pieces. 22K (916) remains the choice for traditional and bridal pieces where gold content matters for value.

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